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Originally Posted by Madpistol
BFBC2 was by no means a failure sales wise. I absolutely LOVE BC2! It's still my favorite FPS, even a year after its release. However, if they want to take down MW2 and BOps, they're going to have to market the hell out of the game.
Of course, I hope this game doesn't suck. We need a good successor to Battlefield 2 and 2142.
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Additionally, Riccitiello stated they have a $100 million marketing budget for Battlefield 3.
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We'll see where that gets them. I think we're gonna have constant coverage, tid bits til release