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Old 06-25-11, 05:24 PM   #1
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Join Date: Jan 2006
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Default MS 360 about halfway through its lifecycle

Saw this article on [H]

Xbox 360 is about "halfway through" its lifecycle, estimates Xbox's EMEA VP, Chris Lewis.

Speaking to trade mag MCV in a new interview, the Microsoft man claimed Kinect has provided a "shot of adrenaline" for the six-year-old home console, which is rumoured to be seeing a successor as soon as next year.

Asked if Xbox is still growing at this "late stage in a console lifecycle", Lewis said:

"We see it as about halfway through. But yes you are right, Xbox is defying the normal curve you might expect. There's no doubt that Kinect put a huge shot of adrenaline into the business.

"What we are now seeing is massive swathes of families and younger audiences flocking to it. As you saw at the press conference, we are now in line with what we projected at E3 2010."

Lewis went on to explain that Microsoft deliberately focused on families and kids first with Kinect, and now it's moving on to provide "complimentary" experiences for core gamers.

"What you won't see is us contriving that," he said. "What you will see is us using Kinect to enhance the experience and not detract from it. I don't think our core gamers will tolerate anything else from us."

Not exactly sure what this will mean for games. On one hand it's possible that a lot of games will just stick with the same formula as now and have average graphics. But if in a couple of years the gap between pcs and console is so large it might make some developers decide to go for a better looking game with the pc in mind.

One good point is that like the PS2, there could be overlap between the Xbox 360 and the next console. So it might only be 3 years before the next console comes out, and the rest is overlap.

Also, one thing that occured to me is there is a good chance that there is going to be serious shifting in the market soon. With all of the talk about tablets and smartphones lately, I could see the next console possible being ARM powered and running an MS hypervisor much like the PS3 does. Then devs could make a game that would run on the pc, console, phones and tablets. Given the huge push in smartphones and integrated graphics processing power in a few more years they might be on par to where a game could potentially run on anything. Graphics won't being going up much if that's the case, but it would allow for cross platform usage. I can basically bet that the next xbox would be running Windows 8 and have access to the "app" store. On top of that MS acquistion of Sykpe for universal VoIP. The 360 is already a glorified computer, so it's not that much of a stretch to bridge the gap between gaming pc and HTPC or possibly even pc replacement.
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