"One of our rendering guys was looking at that article and was saying he reckons that's doable now with DX11 on PC,"
That quote morphs into "Next-box gets Avatar quality graphics" for some reason????
Like I said before ,Now is a good time for the graphics hungry of the console kids to grow a pair and build a decent gaming PC, "why wait for the next gen when you can have it now" should be a major selling point for the platform.
2500K 4.7ghz,P8P67Pro,120gb Force3, 12gb Vengeance,R9290,TX850v2,W7HP,LaCie Blue 22" crt COMMODORE 64 Silver Label 1Mhz/128D 4Mhz(Z80)