Originally Posted by slaWter
Exactly. Not going to support such a bad service like Origin. And it's a very cheesy, almost Microsoft-like move, to use a AAA game to promote the service.
Why is Origin a bad service?
Also, it is very smart to use BF3 to promote it, because then many people will get origin because they want to take part in BF3. If they used some game that is not known well, that would just be fail.