Originally Posted by Rollo
All the "their strategy is to make second place GPUs and sell them cheap!" PR spin in the world can't change these facts. Like I posted long ago, when ATi lowered their prices and started selling their top end products for $300 instead of $500 and their midrange for $200 it was the LAST thing they needed. They were buying market share at the cost of profit per unit (same as AMD) at a time when they needed money.
Yeah, because they didn't also go for smaller die sizes or anything, they just said "lets sell our same old chips for less profit!". Their prices are in line with the die size differences compared to NV on the high end, considering the performance delta isn't as large as the die size or price difference I'd have to say it's a pretty good strategy.
But of course you'll overlook tiny facts like that in order to troll.