Originally Posted by MUYA
Kepler talk thanks
Launching the GTX560Ti refresh in Q1 and the GTX580Ti refresh in Q2 probably makes more sense than the other way around. The $300 market is a LOT bigger than the $500 market.
It's also possible the 104 chips will be close enough to the 7970s that people just opt for them to get NVIDIA's superior drivers. ATi has shown us many times people will buy a cheaper card with 85-90% of the performance, NVIDIA has shown us many times people will pay for their brand name.
If this NordicHardware article is true, the 7970's alleged "first to market" strategy may well be rendered largely irrelevant.