Originally Posted by Viral
580 is 15% faster than 6970 and over 40% more expensive.
7970 averages 24% faster than 580 (source)
and is 10% more expensive.
That's where the disconnect lies.
We don't really have any prices on this paper launch though do we? You can't quote MSRP on an unreleased product and compare it to real world prices. Gouging almost always happens on new products, especially if supply is limited.
Even if we use the reviews that show it 20-25% faster than a GTX580, has NVIDIA ever released a next gen product that wasn't around 50% faster? (and sometimes more)
So we have a product that is between 15-25% faster than a year old product for a few months till it's real competitor comes out.
If NV's flagship launches by the end of April I'd feel pretty nauseous if I spent $1100+ on two of these pooches.