Originally Posted by Rollo
It won't be the "high end" keplers that compete with the 7970- it will be midrange keplers. For NVIDIA to launch a high end part based on a totally new architecture with a measly 15-25% performance increase over last generation is both inconceivable and unprecedented.
There probably is no mention of desktop kepler because NVIDIA doesn't comment on unreleased parts, as always.
Don't worry Shadow, your 7970s will look like a midrange offering and lose $150 -$200 of their value soon enough.
The more you hype it up, the harder you make Nvidia's job to impress people when the high end fermi eventually does release, since they expect something huge....Just saying, and if it doesn't turn out to be what you're suggesting/implying, then if you think you're being flamed hard now, just wait until that point in time....This is just the tip of the iceberg by comparison...