Originally Posted by ViN86
That's a false statement. No one "holds back". Sitting on a card is a poor business move as it prevents forward progress.
How is selling a mid-range card at enthusiast prices a poor business move? I'm not exactly positive that Nvidia didn't hold back based on how well this card ended up. Releasing their best card first when this one is already faster than anything out there seems like that would be a bad move IMO. Now they can release a new card in the next month at a higher price point than what was currently the high end price and make a killing, or completely cripple ATI profits by dropping the price on the 680 and making them follow suit.
As far preventing forward progress, they don't exactly need much progress. We are still in the same console generation we were in nearly a decade ago and we won't be seeing a new generation for at least a couple of years. The amount of games that will require something better than what is currently available any time soon is slim to none.