After digging around more, it seems that the color accuracy is due to (more or less) lack of an internal board that controls that stuff and same with the controls. Apparently none of these korean 27's have built in controls that actually function.
But it's the same panel as this
Just without the extra stuff. So $650 less than the apple but requires a $150 purchase for color correction hardware to fully utilize it making it more or less half the cost all together.
Still worth it to me. Gaming is outstanding on it.