I love it because it's one of a few sites left, that you can talk about ANY hardware. Whether it's nVidia, ATI, Matrox.
Look at the front page and you'll see links to all the major gfx card reviews. Now goto Rage3D, and see how many nVidia reviews there are.
I like the front-page layout, and the way it's put in categories.
And we all know Mike is a cool guy who will buy whatever Mike likes, beit ATI or nVidia.
Where else do you get a fan based website, where the owner buys whatever the owner feels is best for him ?
Here's to another few years.