It's all about being intellectually honest. People come to NvNews because we call things straight down the middle. We're not going to kiss any ass because we don't like our asses kissed. If nVidia or ATI drops the ball, we'll let you know why and in detail. Same thing if they do something right! What we won't do is let those things cloud our judgement. For example, if Nvidia or ATI drops the ball, we're not gonna get all reactionary and say, "Bah! Humbug!! Jen Hsun/Terry Makedon's children should starve!!!" or what have you.
Some websites tolerate such conduct among their staff and forum community.
We're not one of them!
We ban those people!