They are sort of milking the thing the console market did a few years ago...
Remember when everything was 16bit, 32bit or 64bit? That had squat to do with the actual power of the system, and I almost wonder if the "bit" thing was made up entirely (just as a way to gauge the consoles power in compairison to others).
I mean, people thought the Gameboy Advance had the power of a Playstation because it was "32bit". When the PS2 and XBox came around, no one even mention bits because it didnt mean anything any more (it never really did, but i guess people got smarter).
Heh, sorry for the OT... i realize A64s are beasts, im not downplaying 64bit CPUs (though their performance advantage is probably 90% related to the integrated memory controler, not that they are 64bit)