Obviously you guys still don't get it. It was the original assumption that nVidia was making these cards and therefore could make and sell the card for little to no profit. Or was it not?
Secondly, if nVidia set the MSRP of a board to be so low that the card manufacturers could not make a profit, how many of them would product nVidia boards? They would find another chipset to use on their boards. Face it, these manufacturers are not doing this for nothing! If ASUS does not make enough profit selling nVidia cards, believe me the they will drop nVidia fast.