Yea, they'll ship Quake IV with a cheapy usb bar code scanner and Pepsi will start putting a unique bar code on every can.
Want to host a DM with 12 bots? Scan 2 cans. Want a 16 player lan game? You'll need 16 copies of the game, you'll need to BUY the latest patch, and then scan 6 cans, adding a can for each map change.
Argggg, the possibilities!!!!!