He's challanging Game Developers to make and sell a game with a scenario he has created... If they do accomplish such a task, he promises to donate $10k to Take-Twos Favorite Charity.
His scenario is basically a game where kids go about killing their parents and other innocent people because of violent games...the game has to put the cause of the violence on the child playing violent games. This man is ****ing insane, I knew he was crazy but jesus christ is he ****ing nuts!
PA on it, They also have a nice write up on the main page.