I don't know what the sudden backlash against 3DMark is all about from people (nVidia, nVnews, and [H] most notably). It's not like reviewers only focus on 3DMark scores, most reviews I read have all types of different games from different genres using the two main APIs (DX and OGL). Frankly, any review that states only 3DMark numbers isn't worth reading.
Even the most hardcore nVidia fan can see that this is nothing but an nV temper tantrum on par with what you'd expect from a child who can't get their own way. Is this immature attitude supposed to be part of nVidias "new marketing" approach?