EA Spends Twice a Game's Development Cost on Marketing

NarcissistZero · 08-27-09, 05:01 PM

If ever there was a knockout punch in the debate over whether the industry is changing in ways bad for the dedicated and enthusiast consumer, here it is.

See it here: http://www.bluesnews.com/cgi-bin/boa...hreadid=101634
I appreciate the frankness of his comments on how mainstreaming the industry is changing games in a bad way for the hardcore crowd. That said, it still depresses me.

I feel it will be almost no time at all until this industry goes to a place I cannot follow, like movies have for the most part.

Or maybe I am super doom and gloom man today. It IS raining here.

3DBrad · 08-27-09, 05:20 PM

Gears of War and other AAA do the same. "AAA titles" refers to a game's marketing cost rather than its development cost, though they're tied together.

Buio · 08-27-09, 07:43 PM

It's a lot of hot air. They can get really burned when they find out the huge group of casual gamers also like to buy 1 game every 3 years. To be honest, I would roll on the floor laughing if Wii started to dive and Natal + a bunch of EA casual games sold nothing.

**bacon12** · 08-27-09, 07:51 PM

l have been convinced of this for a while now. Apparently the word of other gamers telling friends that a game is awesome can't sell games anymore, oh wait its the fact that crap games won't sell that way.

NarcissistZero · 08-27-09, 09:09 PM

Quote:

Originally Posted by Buio

It's a lot of hot air. They can get really burned when they find out the huge group of casual gamers also like to buy 1 game every 3 years. To be honest, I would roll on the floor laughing if Wii started to dive and Natal + a bunch of EA casual games sold nothing.

I'm pretty sure that is almost already the case.

The people they are targeting are the same people who go see Transformers in droves... not the moms and girlfriends. The Halo crowd.

candle_86 · 08-27-09, 09:43 PM

dont mention Halo, it has caused enough damage already

Chesskid1 · 08-28-09, 02:05 AM

i haven't played it but everyone said Assassin's Creed was horrible and it sold like 10000000000000000 copies, jus because it was marketed everywhere and looked awesome (even though most say it's awesome), but that's how it is with everythign in the advertising market really?

NarcissistZero · 08-28-09, 05:01 AM

Quote:

Originally Posted by Chesskid1

i haven't played it but everyone said Assassin's Creed was horrible and it sold like 10000000000000000 copies, jus because it was marketed everywhere and looked awesome (even though most say it's awesome), but that's how it is with everythign in the advertising market really?

I loved Assassin's Creed.

**K007** · 08-28-09, 08:18 AM

thats sad to hear...but i guess u gotta spend a lot to get the name out for the game. and if its good it brings in the $$..and if its a flop like ut3...then yea...its cause of pc piracy!..

MustangSVT · 08-28-09, 09:27 AM

Quote:

Originally Posted by Chesskid1

i haven't played it but everyone said Assassin's Creed was horrible and it sold like 10000000000000000 copies, jus because it was marketed everywhere and looked awesome (even though most say it's awesome), but that's how it is with everythign in the advertising market really?

Assasin's Creed was a pretty good game. What are you talking about?

Ninja Prime · 08-28-09, 02:57 PM

Not surprizing to me. EA's crappy games always have a sh!tstorm of ads, and most get good reviews from review sites, but mysteriously the average player isn't nearly as impressed.

08-27-09, 05:01 PM	#1
NarcissistZero Loving Everything Me Join Date: Jun 2007 Location: Tampa, FL Posts: 8,033	EA Spends Twice a Game's Development Cost on Marketing If ever there was a knockout punch in the debate over whether the industry is changing in ways bad for the dedicated and enthusiast consumer, here it is. See it here: http://www.bluesnews.com/cgi-bin/boa...hreadid=101634 I appreciate the frankness of his comments on how mainstreaming the industry is changing games in a bad way for the hardcore crowd. That said, it still depresses me. I feel it will be almost no time at all until this industry goes to a place I cannot follow, like movies have for the most part. Or maybe I am super doom and gloom man today. It IS raining here. __________________ I gots one of them high powered gaming computers with an EVGA GTX 480 video thingy and a Q9550 processing device and also one of them Windows 7 64 operating programs with 4GB of some Corsair 1033 DDR2 ram. Steam, Xbox Live and PSN: StingingVelvet

08-27-09, 05:20 PM	#2
3DBrad Registered User Join Date: Sep 2006 Posts: 2,260	Re: EA Spends Twice a Game's Development Cost on Marketing Gears of War and other AAA do the same. "AAA titles" refers to a game's marketing cost rather than its development cost, though they're tied together. __________________ "What are politics? Another name for every man getting as much as he can out of the nation. " Charles H. Spurgeon

08-27-09, 07:43 PM	#3
Buio Registered User Join Date: Sep 2004 Location: Sweden Posts: 1,092	Re: EA Spends Twice a Game's Development Cost on Marketing It's a lot of hot air. They can get really burned when they find out the huge group of casual gamers also like to buy 1 game every 3 years. To be honest, I would roll on the floor laughing if Wii started to dive and Natal + a bunch of EA casual games sold nothing.

08-27-09, 07:51 PM	#4
bacon12 Registered User Join Date: Jul 2007 Posts: 3,536	Re: EA Spends Twice a Game's Development Cost on Marketing l have been convinced of this for a while now. Apparently the word of other gamers telling friends that a game is awesome can't sell games anymore, oh wait its the fact that crap games won't sell that way.

08-27-09, 09:43 PM	#6
candle_86 Registered User Join Date: Mar 2006 Location: Fort Worth, TX Posts: 1,273	Re: EA Spends Twice a Game's Development Cost on Marketing dont mention Halo, it has caused enough damage already

08-28-09, 02:05 AM	#7
Chesskid1 Registered User Join Date: Mar 2008 Posts: 22	Re: EA Spends Twice a Game's Development Cost on Marketing i haven't played it but everyone said Assassin's Creed was horrible and it sold like 10000000000000000 copies, jus because it was marketed everywhere and looked awesome (even though most say it's awesome), but that's how it is with everythign in the advertising market really?

08-28-09, 08:18 AM	#9
K007 Join Date: Sep 2004 Location: Australia, Sydney Posts: 9,405	Re: EA Spends Twice a Game's Development Cost on Marketing thats sad to hear...but i guess u gotta spend a lot to get the name out for the game. and if its good it brings in the $$..and if its a flop like ut3...then yea...its cause of pc piracy!..

08-28-09, 02:57 PM	#11
Ninja Prime Registered User Join Date: Mar 2003 Location: Utah Posts: 2,263	Re: EA Spends Twice a Game's Development Cost on Marketing Not surprizing to me. EA's crappy games always have a sh!tstorm of ads, and most get good reviews from review sites, but mysteriously the average player isn't nearly as impressed.