iPhone 4 recall "inevitable" as PR experts call for action

**nekrosoft13** · 07-13-10, 06:26 PM

Apple is under increasing pressure to recall or offer a fix for the iPhone 4 public relations experts said today, if it wants to keep the iPhone brand name strong and sentiment towards the Cupertino-based giant positive.

In light of the reception issues, which Apple says is a software bug -- whereas users say it is caused by touching the antenna on the side of the device -- market share has fallen and people are turning away from one of Apple's most popular devices yet, as bad consumer sentiment towards the iPhone 4 as word of its reception woes continues to spread.

Cult of Mac recieved comments today on the issue by some of America's leading public relations experts, many of whom believe a full hardware recall is "inevitable" and will have "potentially devastating" effects if not announced soon.

"Apple will be forced to do a recall of this product,” Professor Matthew Seeger, an expert in crisis communication told Cult of Mac today. “It’s critically important. The brand image is the most important thing Apple has. This is potentially devastating.”

Dr. Larry Barton, author of Crisis Leadership Now and a leading expert in crisis management, told Cult of Mac that Apple needs to have a "military-like response" to the issue, which so far has not been evident.

Echoing these statements, Consumer Reports spoke out today about the issues -- which have seen them make reccomendations against purchasing the iPhone 4 -- in a post on their blog, urging Apple to provide a resolution for the problem at "no extra cost to consumers" and saying that aside from the antenna grievance, the device sits at the top of the list of best available smartphones.

"Apple suggested owners mitigate the problem by holding the phone differently or purchasing a case. But those solutions put the onus on consumers and skirt Apple's obligation to offer a product that works consistently and reliably out of the box," they wrote.

"We think it's the company's responsibility to provide the fix—at no extra cost to consumers."

Some have begun speculation that Apple, which continues to push the idea that an iOS bug is responsible for the woes, may offer their bumper cases --which fix the issue by stopping skin contact with the antenna -- for free to iPhone 4 users, removing the current $29 fee and alleviating the need for every iPhone 4 to be recalled.

http://www.neowin.net/news/iphone-4-...all-for-action

Viral · 07-13-10, 06:33 PM

If they don't do something to solve the problem soon my respect for them as a company will drop to 0.

XP_GUN · 07-13-10, 08:11 PM

"There is Nothing wrong with our new iPhone 4. It's Google who is at fault for spreading false rumors and they will be brought before Steve Job's in the name of Apple!"

D3V1N · 07-13-10, 08:52 PM

I dont think apples does recalls
I bought a brand new 30inch ACD when they were $1999
about 6 months in it started having flashing pixels
google the problem and found this 31 page thread
http://discussions.apple.com/thread....hreadID=221104
it has been trimmed down and there are more threads like it
apple did fix my monitor because it was under warranty
but they did say that they have never seen nor heard of this problem
i think they just grease the squeaks because its cheaper
plus a real apple fan would enjoy the imperfections of his new gizmo

**FlyVomit** · 07-15-10, 06:08 AM

Quote:

Originally Posted by XP_GUN

"There is Nothing wrong with our new iPhone 4. It's Google who is at fault for spreading false rumors and they will be brought before Steve Job's in the name of Apple!"

Brilliant!

07-15-10, 06:33 AM

May hear some news Friday http://www.nvnews.net/vbulletin/show...35#post2287835

**munkus** · 07-15-10, 10:10 AM

So...the big question is, when the PR experts call for action, will they get a signal? Guess it depends on how they hold the phone.

**DiscipleDOC** · 07-15-10, 10:14 AM

IF this is a real issue, my question would be why didn't they test this out before rolling out the new iPhone? Makes no sense to me.

07-15-10, 10:17 AM

Quote:

Originally Posted by DiscipleDOC

IF this is a real issue, my question would be why didn't they test this out before rolling out the new iPhone? Makes no sense to me.

They couldn't.

Too many people using devices in the room.

I was using my sis-in-laws iphone (not sure of the model, but it's not a 4) the other day and was going to buy my wife a new one.

No way now.

**DiscipleDOC** · 07-15-10, 10:19 AM

Quote:

Originally Posted by grey_1

They couldn't.

Too many people using devices in the room.

I was using my sis-in-laws iphone (not sure of the model, but it's not a 4) the other day and was going to buy my wife a new one.

No way now.

I have one and I love it. I just don't think that I'm buying the iPhone 4.

**FlyVomit** · 07-15-10, 10:23 AM

It's a phone, get a life .................. It's like digital watches all over again

CaptnStubing · 07-15-10, 02:25 PM

Is this a real issue or just a couple that have been bad and the media blows it all out of proportion?

07-13-10, 06:26 PM	#1
nekrosoft13 I'm Geralt Join Date: Oct 2005 Location: Chicagoland, once a year in Poland Posts: 24,364	iPhone 4 recall "inevitable" as PR experts call for action Apple is under increasing pressure to recall or offer a fix for the iPhone 4 public relations experts said today, if it wants to keep the iPhone brand name strong and sentiment towards the Cupertino-based giant positive. In light of the reception issues, which Apple says is a software bug -- whereas users say it is caused by touching the antenna on the side of the device -- market share has fallen and people are turning away from one of Apple's most popular devices yet, as bad consumer sentiment towards the iPhone 4 as word of its reception woes continues to spread. Cult of Mac recieved comments today on the issue by some of America's leading public relations experts, many of whom believe a full hardware recall is "inevitable" and will have "potentially devastating" effects if not announced soon. "Apple will be forced to do a recall of this product,” Professor Matthew Seeger, an expert in crisis communication told Cult of Mac today. “It’s critically important. The brand image is the most important thing Apple has. This is potentially devastating.” Dr. Larry Barton, author of Crisis Leadership Now and a leading expert in crisis management, told Cult of Mac that Apple needs to have a "military-like response" to the issue, which so far has not been evident. Echoing these statements, Consumer Reports spoke out today about the issues -- which have seen them make reccomendations against purchasing the iPhone 4 -- in a post on their blog, urging Apple to provide a resolution for the problem at "no extra cost to consumers" and saying that aside from the antenna grievance, the device sits at the top of the list of best available smartphones. "Apple suggested owners mitigate the problem by holding the phone differently or purchasing a case. But those solutions put the onus on consumers and skirt Apple's obligation to offer a product that works consistently and reliably out of the box," they wrote. "We think it's the company's responsibility to provide the fix—at no extra cost to consumers." Some have begun speculation that Apple, which continues to push the idea that an iOS bug is responsible for the woes, may offer their bumper cases --which fix the issue by stopping skin contact with the antenna -- for free to iPhone 4 users, removing the current $29 fee and alleviating the need for every iPhone 4 to be recalled. http://www.neowin.net/news/iphone-4-...all-for-action __________________ Windows 8 the next big failure, right after Windows ME

07-13-10, 06:33 PM	#2
Viral Registered User of Women Join Date: Aug 2003 Location: Australia Posts: 2,523	Re: iPhone 4 recall "inevitable" as PR experts call for action If they don't do something to solve the problem soon my respect for them as a company will drop to 0. __________________ Q9550 w/ Thermalright Ultra 120 Extreme \| 4GB Team Xtreme Dark 800MHz CL4 \| Gigabyte X48-DS5 ASUS Radeon 5870 \| 240GB OCZ Vertex 2 \| 1TB WD Green Power \| BenQ V2400W 24" LCD Corsair HX-1000w \| LG GGW-H20L 6x DL Blu-Ray Burner/HD-DVD Reader \| Coolermaster Cosmos S Acer TravelMate 4002WNLCi: Pentium M 725 @ 1.6GHz \| Mobility Radeon 9700/64MB \| 2GB DDR400 \| 15.4" WXGA

07-13-10, 08:11 PM	#3
XP_GUN Registered User Join Date: Jun 2003 Location: Orange CA. Posts: 1,084	Re: iPhone 4 recall "inevitable" as PR experts call for action "There is Nothing wrong with our new iPhone 4. It's Google who is at fault for spreading false rumors and they will be brought before Steve Job's in the name of Apple!" __________________ Computer: Cortana "Antec Solo II" (Intel Core i5-3570K @4.2GHz)-(Antec H20 620)-(EVGA Geforce 680 GTX Signature2)-(16GB Corsair Vengeance 1600)-(Gigabyte Z77X-UD3H)-(Intel 320 SSD 120GB)-(2TB RAID 0 Western Digital Black)-(Corsair 750W PS)

07-13-10, 08:52 PM	#4
D3V1N Registered User Join Date: May 2009 Location: Minnesota Posts: 48	Re: iPhone 4 recall "inevitable" as PR experts call for action I dont think apples does recalls I bought a brand new 30inch ACD when they were $1999 about 6 months in it started having flashing pixels google the problem and found this 31 page thread http://discussions.apple.com/thread....hreadID=221104 it has been trimmed down and there are more threads like it apple did fix my monitor because it was under warranty but they did say that they have never seen nor heard of this problem i think they just grease the squeaks because its cheaper plus a real apple fan would enjoy the imperfections of his new gizmo

07-15-10, 06:33 AM	#6
betterdan Guest Posts: n/a	Re: iPhone 4 recall "inevitable" as PR experts call for action May hear some news Friday http://www.nvnews.net/vbulletin/show...35#post2287835

07-15-10, 10:10 AM	#7
munkus Cold nose, warm heart Join Date: Sep 2007 Location: San Jose, CA Posts: 1,558	Re: iPhone 4 recall "inevitable" as PR experts call for action So...the big question is, when the PR experts call for action, will they get a signal? Guess it depends on how they hold the phone.

07-15-10, 10:14 AM	#8
DiscipleDOC Join Date: Dec 2002 Location: Alabama, Planet Earth Posts: 5,933	Re: iPhone 4 recall "inevitable" as PR experts call for action IF this is a real issue, my question would be why didn't they test this out before rolling out the new iPhone? Makes no sense to me.

07-15-10, 10:23 AM	#11
FlyVomit Registurd user Join Date: Jul 2002 Location: Orbiting around Uranus Posts: 57	Re: iPhone 4 recall "inevitable" as PR experts call for action It's a phone, get a life .................. It's like digital watches all over again __________________ Help MikeC by clicking on an ad once in a while

07-15-10, 02:25 PM	#12
CaptnStubing Registered User Join Date: Mar 2008 Posts: 2,714	Re: iPhone 4 recall "inevitable" as PR experts call for action Is this a real issue or just a couple that have been bad and the media blows it all out of proportion?