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Old 05-09-12, 07:30 AM   #1
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Post A/B Test Results: How IGN Makes Small Changes for Mass(ive) Effect

Employing the A/B testing methodology, gaming site IGN is constantly modifying its site looking for those small changes in wording, placement, even color and form that will yield huge increases in click-through rates. Here are seven tweaks IGN made to its homepage.



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