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Old 05-10-12, 01:50 PM   #1
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Post The Evidon Weekly Digest 5/10/12

There was plenty of privacy news from around the world last week.

In the EU, articles around developments with the ePrivacy Directive sought to both reassure and inform
publishers, brands, and technology providers. Angus Glover Wilson, chief privacy officer of TagMan, wrote an
excellent piece fornew media agebreaking down the technical requirements of the law and what regulators would be expecting from companies.MarketingWeekran an article quoting the Direct Marketing Association's research that 'suggested that although sales might be lost in the short term as consumers reject cookies, consumers are more likely to trust a brand that is open about how they use their data.'

In US news, Google is reported to be negotiating a multi-million dollar settlement with the FTC over its alleged circumventing of Apple's Safari Browser for iOS. Also Nancy Hill, the president-CEO of the 4A's, penned a great article inAdAgelast week titled 'Why It's Important for Us to Strictly Police Our Own Digital Efforts' that urged advertisers to keep up the momentum with self-regulation so as to stave off further government intervention.

Cookie laws offer chance to build brand trust' MarketingWeek 'The soon to be enforced EU cookie directive should be seen as an opportunity for brands to build consumer trust and preference rather than a revenue threat, according to the Direct Marketing Association (DMA). Opinion: The reality of the ePrivacy Directive' new media age 'The EU Privacy Directive becomes a reality in the UK on 26 May, when the year's grace period on enforcement comes to an end. So, what is going to happen on that day? The simple answer is we don't know. The regulations are still full of unknowns, contradictions and inconsistencies ' and that's actually a good thing. So, what should we do?

European Regulators May Reopen Street View Inquiries' NYT 'European privacy regulators said Wednesday that they were considering reopening their inquiries into Google's collection of personal e-mails and Web searches for its Street View service. The move came after revelations that the activity had not been a lone programmer's error, and that others at the company had been told about it.

ISBA president stresses need to 'shape the debate' over digital practices' MarketingWeek 'Coca-Cola UK general manager Jon Woods has warned marketers and agencies that the industry needs 'to achieve a balance between valid concerns on privacy ? and fostering e-commerce' and called all relevant bodies to work together and with the Government on this issue.

Educate consumers about cookie use' MarketingWeek 'The reason that brands remain ignorant of how best to implement the EU cookie directive stems from poor consumer understanding of the changing privacy laws.

Google Said to Face Fine by U.S. Over Apple Safari Breach' Bloomberg 'Google Inc. (GOOG) is negotiating with the U.S. Federal Trade Commission over how big a fine it will have to pay for its breach of Apple Inc. (AAPL)'s Safari Internet browser, a person familiar with the matter said. Why It's Important for Us to Strictly Police Our Own Digital Efforts' AdAge 'As we all know, the government has taken an interest in protecting consumer privacy as it relates to advertising, and as an industry, we've had some successes via the Digital Advertising Alliance.

What Do We Really Mean When We Say We Will Not Track Online?' AdAge 'There's a Difference Between Do Not Collect and Do Not Target

Making Tracks Visiting 'The Trackers'' ClickZ 'Since January, I've been traveling across the United States to meet with companies engaged in online behavioral advertising (also called interest-based advertising). I have met with scores of engineers, entrepreneurs, program managers, privacy counsel, executives, business leaders, and policy advisors from nearly 20 different entities.

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