|08-25-08, 06:02 PM||#1|
Bish Bash Bosh
PC Gaming 'Far Stronger Than Anyone Has Reported'
The PC Gaming Alliance (PCGA) today unveiled the key findings from its first "Horizons" Report, an exclusive research study of the PC gaming industry worldwide.
Speaking at the Games Convention Developer's Conference in Leipzig, PCGA president Randy Stude announced that PC gaming was a $10.7 billion industry during the year of 2007, with retail sales accounting for just 30 percent of total revenues. According to the report, growth was largely driven by online revenues from Asia, the world's largest market, which is approaching half of total worldwide sales.
Online PC gaming revenue led the way in 2007 with $4.8 billion, nearly double the worldwide retail sales numbers for PC games. Digital distribution sales approached $2 billion, while advertising revenues from websites, portals, and in-game ads accounted for $800 million. Both are expected to grow substantially as major developers and publishers begin to adopt formal strategies to take advantage of new online opportunities.
"Our analysis clearly shows incredible growth in online PC gaming, proof that this industry is far stronger than anyone has reported," said Stude. "Today's consumers shop where they live - online."
According to DFC Intelligence, there is even more room for growth as the broadband market matures.
"By pioneering new business models, the PC has quietly remained the single leading platform for games, not only in terms of consumer usage, but revenue generation," said David Cole, an analyst with DFC Intelligence. "The most fascinating thing about PC gaming is its ability to attract such a diverse audience, both demographically and geographically. The real key has been the rapid growth in penetration of broadband-connected PCs in all markets around the world. Broadband-connected PCs are the key driver of growth for PC gaming. DFC Intelligence estimated that by the end of 2007 less than one-third of households in the top 20 markets for games had a high-speed Internet connection. That clearly indicates that there is still plenty of growth to come. The initiatives of the PCGA will be a key enabler of growth as they will help the industry identify key trends and opportunities in this rapidly emerging market."
Intel i7 920 D0(Ultra-120 eXtreme) - ASUS P6T iX58 - 6GB Corsair DDR3 XMS3 1600MHz - Sound Blaster X-Fi Xtreme Gamer - Corsair 120GB Force 3 SSD(Win7/apps) - Seagate Barracuda SATA II 500GB(storage/games) - LG W2452T 24" LCD 1920x1200 Monitor - MSI GTX 760 2GB - Windows 7 Ultimate X64 - Corsair 750W TX PSU - Antec 900 Case - Logitech G500 Mouse - Logitech G15 v2 Keyboard.
|Thread||Thread Starter||Forum||Replies||Last Post|
|Samsung partnering with Gaikai for cloud gaming service||News||GAIKAI||0||06-05-12 08:00 PM|
|Rumor: Cloud Gaming Deal with Sony 'Close to Being Signed'||News||Archived News Items||0||05-30-12 05:00 PM|
|Nvidia On Cloud As The Future Of PC Gaming||News||Archived News Items||0||05-30-12 02:40 PM|
|Product Review ' SteelSeries Scope Gaming Eyewear by Gunnar||News||Archived News Items||0||05-18-12 09:30 PM|