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Old 08-17-10, 04:06 AM   #1
josiahsuarez
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Default AMD soon without ATI brand? just changing logo?

http://translate.google.com/translat...go&sl=de&tl=en
Quote:
We have learned from an anonymous Chinese sources that AMD is reportedly planning to the sale of dedicated graphics cards under the current ATI logo, for cost reasons and the sake of transparency own product lines, like the set in.
the article is very poorly translated so the meaning isn't crystal clear :/

it might be trying to say AMD and ATI will no longer have seperate names; it will all just be called AMD in the future?
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Old 08-17-10, 06:06 AM   #2
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Default Re: AMD soon without ATI brand? just changing logo?

Here's a better article that says the same thing:

http://www.kitguru.net/components/gr...-finally-gone/

You're probably right about everything going to the AMD mantra. It will make everything more streamlined and easier to keep up with, plus they don't have to pay for 2 logos different logos for different parts.

Personally, I believe this is long overdue. They needed to combine the brands into one "AMD" a few years ago to avoid confusion. I have to admit that I will miss the ATI brand name, but it make things much easier for informed consumers.

It also means that they can sell their GPUs and CPUs as a total package now as opposed to 2 separate brands. It will make Fusion easier to swallow as well if you don't have AMD processors and ATI Graphics on a chip. Instead, you only have AMD processors and AMD Graphics. It makes a lot more sense.
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Old 08-17-10, 07:12 AM   #3
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Default Re: AMD soon without ATI brand? just changing logo?

well I guess it's true then. I think it's a good move.
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