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Old 01-25-11, 04:30 AM   #1
Heinz68
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Arrow AMD reducing prices on HD 6870 & 6950

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AMD Slashes Prices of Radeon HD 6800 and HD 6900 Series Products

AMD finalized its recalibrated product pricing of Radeon HD 6800 and Radeon HD 6900 series products in the wake of NVIDIA's launch of the GeForce GTX 560 Ti later today. NVIDIA's new GPU is expected to revive the green giant's competitiveness at a key sub-$300 price-point, which could destabilize AMD's SKUs in the price-proximity. Without many options left, AMD is setting the following new prices (EUR and USD):

Radeon HD 6870 1 GB: 189.99€, $219
Radeon HD 6950 1 GB: 225.00€, $259
Radeon HD 6950 2 GB: 239.99€, $269~289

The prices should be in effect very soon. Prices apart, AMD will also release a new driver that will bring about considerable performance improvements to all Radeon HD 6000 series GPUs.
Source TechPowerUP

The statement about new driver "considerable performance improvements to all Radeon HD 6000" is good news if true.

I think slashing prices is little exaggeration, but it makes good headline.

There are already HD 6870 at Newegg for $219.99. The SAPPHIRE HD 6870 is only $199.99 after rebate plus Free Shipping

I see SAPPHIRE HD 6950 1GB with custom cooler, listed at Newegg for $259.99 and I believe the card was introduced at that price.

The main purpose for the 1GB GDDR cards was to lower prices.
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Old 01-25-11, 05:09 AM   #2
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Default Re: AMD reducing prices on HD 6870 & 6950

Competition is always a good thing to have, and it will make NVIDIA adjust the price on their GTX 560 (or, at least, think about it), so... WIN!
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Old 01-25-11, 05:36 AM   #3
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Default Re: AMD reducing prices on HD 6870 & 6950

They can afford to lower the prices given their chips having smaller die sizes so I'm glad they did when faced with competition. Things are heating up again!
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Old 01-25-11, 11:58 AM   #4
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Default Re: AMD reducing prices on HD 6870 & 6950

no, they can't really afford it. If you look at their financial statement, their complete graphic division is only generating a few 10s of millions/quarter. Margins are not that thick...

But regardless of its effect on AMD, it is great news for consumers. When companies compete, the consumer wins.
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Old 01-25-11, 05:08 PM   #5
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Default Re: AMD reducing prices on HD 6870 & 6950

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Originally Posted by frenchy2k1 View Post
no, they can't really afford it. If you look at their financial statement, their complete graphic division is only generating a few 10s of millions/quarter. Margins are not that thick...

But regardless of its effect on AMD, it is great news for consumers. When companies compete, the consumer wins.
Unless, they are getting better yields, in which case they can get more usable chips and therefore still maintain similar margins while getting lower prices
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