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Old 06-18-12, 04:40 AM   #1
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Post Revisiting the YouTube-sponsored original content channels

During the weekend, even Ars takes an occasional break from examining why prepaid phones are so popular or how Alan Turing doesn't get more credit. Weekend Ar(t)s is a chance to share what we're watching/listening to/reading or otherwise consuming this week.
This week, the official YouTube channel of You Offend Me, You Offend My Family launched to warm receptions. USA Today's PopCandy pointed out the network's preview video racked up 1.3 million views and YOMYOMF itself gained 100,000 subscribers in less than one day last week.

It's not much of a surprise when you consider the popularity of the Asian-American pop culture blog, or that its YouTube channel launch featured content with Jessica Alba and Gillian Jacobs. By all accounts YOMYOMF will continue to attract clicks too'Community'sDanny Pudi is set to star in a series and the Russo brothers (Arrested Development) will direct a high-school comedy.

But... does all this signify a success? Last October, YouTube announced it would be launching more than 100 original content channels throughout 2012. The initiative's introductory blog post made reference to how cable television significantly expanded society's viewing possibilities and likened that to this project. "Today, the Web is bringing us entertainment from an even wider range of talented producers, and many of the defining channels of the next generation are being born, and watched, on YouTube."

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