Go Back   nV News Forums > General Forums > Archived News Items

Newegg Daily Deals

Thread Tools
Old 06-22-12, 02:40 AM   #1
Registered User
Join Date: Jun 2009
Posts: 56,623
Post LeVar Burton talks Reading Rainbow: from TV to e-books and beyond

LeVar Burton demoing the new Reading Rainbow app on an iPad.
LeVar Burton

"The mission of Reading Rainbow has always been to use the prevailing technology of the day to steer children toward literature." That's what LeVar Burton'actor, celebrity, and brainchild behind the old television classic Reading Rainbow told Ars on the phone on Thursday. That conversation followed the successful launch of his new Reading Rainbow app for the iPad. But this isn't just some cash grab thanks to the explosion of App Stores on mobile devices like the iPad'the launch of the iPad did inspire Burton. He wanted to pursue the app route with his old brand, but the modern Reading Rainbow's roots go back to before the iPad had even hit the market.

Reading Rainbow, the television show, was on the air for 26 years before ending in 2006. PBS eventually stopped running it in 2009 due to lack of funding, and in February of 2010 at the Macworld Expo in San Francisco, Burton made his first announcement about the future of the brand. At that time, Burton was on stage with New York Times columnist David Pogue and I was sitting just a few rows back watching the whole spectacle. Burton made mention of Reading Rainbow coming to the Internet; my interest was instantly piqued.

"It was really, pretty much born in earnest with that announcement with David Pogue on stage," Burton told Ars. "I have to admit that we didn't know what we were doing back then."

Read more | Comments

News is offline   Reply With Quote

Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

All times are GMT -5. The time now is 10:42 PM.

Powered by vBulletin® Version 3.7.1
Copyright ©2000 - 2015, Jelsoft Enterprises Ltd.
Copyright 1998 - 2014, nV News.